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Privacy  Policy
 for augmenteddiary.com

Last Updated:  28 October 2025

1. Introduction

Welcome to augmenteddiary.com (“we”, “us”, “our”, or “Augmented Diary”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy describes how we collect, use, store, and safeguard your personal data when you interact with our website and purchase our products.
By using our website, you agree to the practices described here.

2. Data Controller

Data Controller:  Gonzalo Morales (Sole Trader)
Business Address:  305, 2 Triptych Place, London, United Kingdom
Contact Email:  hello@augmenteddiary.com

We have not appointed a Data Protection Officer, as this is not legally required for our operations. For any privacy-related questions, you may contact us at: hello@augmenteddiary.com.

3. Personal Data We Collect

We may collect the following personal data when you use our website:

Data You Provide Directly

  • Name, email address, shipping address, and payment details when placing an order.

  • Information provided when you contact us or submit a form.
     

Automatically Collected Data (Analytics & Cookies)

  • IP address, device type, browser type, time and length of visits, pages visited, and referring sources.

  • We use Hotjar to analyze user behaviour on our website (see Section 6).
     

Payment Information
Payments are processed securely by our payment providers (e.g., Wix Payments / Stripe).
We do not receive or store your full payment card details.

4. Purpose and Legal Basis for Processing
 
We process your data for the following purposes:

  • To process, manage and deliver your orders

  • To operate, maintain and improve our website

  • To understand how visitors use our website and identify usability improvements

  • To comply with our legal obligations, including accounting and tax requirements

We do not send marketing emails or newsletters unless you specifically ask us to.

5. Sharing of Personal Data

We do not sell personal data.
We may share data with:

  • Wix.com Ltd (website hosting and platform provider)

  • Payment processors (e.g., Wix Payments / Stripe / PayPal)

  • Hotjar Ltd (website behaviour analytics)

  • Professional service providers where legally required (accounting, compliance)

Some services may transfer data outside the UK/EEA. In these cases, we rely on approved data transfer safeguards, such as Standard Contractual Clauses.

6. Cookies, Analytics & Hotjar

We use cookies and similar technologies to operate the website and understand visitor behaviour.
Hotjar

We use Hotjar to:

  • Understand how visitors navigate the site

  • Improve usability and product experience

  • Identify common interaction patterns (e.g., scrolling, clicking)
     

Hotjar may record:

  • Device type and browser details

  • Page interactions (e.g., movement, scroll depth)

  • Screenshots of website usage (with all personal information automatically masked)
     

Your identity is not revealed to us through Hotjar unless you voluntarily provide identifying details (e.g., submitting a form).
Hotjar Data Retention

  • Session Recordings: retained for 2 years, unless deleted earlier.

  • Heatmaps: deleted when their associated session recordings are deleted.

  • Identified user attributes: deleted after 365 days of no visits.

  • De-identified attributes: deleted after 3 months of no visits.

You can disable Hotjar tracking at any time:
https://www.hotjar.com/policies/do-not-track/

7. Cookie Control

You may:

  • Accept or reject non-essential cookies via our cookie banner.

  • Change your browser cookie settings at any time.

If you disable certain cookies, parts of the website may not function correctly.

8. Retention of Personal Data

We retain your personal data only as long as necessary for:

  • Fulfilling your orders

  • Meeting legal obligations (e.g., tax and accounting laws)

Order-related data is typically retained for up to 6 years as required by UK law.

9. Your Data Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccuracies

  • Request deletion (“right to be forgotten”)

  • Restrict or object to processing

  • Request data transfer (“data portability”)

To exercise any right, contact: hello@augmenteddiary.com
You may also lodge a complaint with:
Information Commissioner’s Office (ICO) – https://ico.org.uk

10. Children

This website is not intended for children under 13 and we do not knowingly process children’s data.

11. Changes to This Policy

We may update this policy occasionally. Any updates will be posted on this page with a new revision date.

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